Gothic Mountain Jewelers makes custom turquoise and sterling silver jewelry out of a tiny log cabin in Gothic, Colorado. During the winter months, the only way to get to the post office to fulfill their orders is to ski four miles to nearby Crested Butte!
Gothic Mountain Jewelers hired me to translate their rustic mountain lifestyle into a refined brand identity. Their hope was to create a logo that could be easily used as a stamp for boxes and tags, but could also translate well to stickers and signage. This concept required a conscious design that would work to enhance their already positive consumer experience.