For the friendly and fit folks at the Adirondack Pedal Cab Company in Lake George, NY, I designed a wide variety of on-brand materials. They needed a little bit of everything: rack cards, posters and business cards, as well as a series of digital ads. Each cab was equipped with a screen on the back so pedestrians knew who to call for the best way to get around town.

I had a blast measuring out cabs and creating panel templates. It was an exciting challenge designing each individual panel to come together as a singular image and complete pedicab wrap!