During my time at the Adirondack Mountain Club (ADK), I set out to refresh their brand image by translating their distinct culture and breadth of programming through the development of fun, dynamic, and informational print and digital materials.  

I started by redesigning the display boards used at trade shows and special events. From there, I carried elements of the design and style to all pieces used by the organization -- from print advertising to email newsletters to social media posts.

ADK Membership Information Board
ADK Advocacy Information Board

I created these infographics and supplemented them with an informational postcard in order to showcase the extensive work of the High Peaks Summit Steward program. I began with the full-length digital version, then adapted the information to be printed as an 11x17 inch poster. 

These ads, published in Adirondack Explorer and Adirondack Life, represent and 18-month campaign displaying aspects of from all of ADK's 15 departments and 3 locations.

My role in events at the Adirondack Mountain Club included everything from developing identities for each event, creating marketing and promotional materials, as well as signage, informational design and more. The goal was to keep each unique, while maintaining familiarity with our newly developed style, in order to continue building our brand.

Logo banner and daily schedule for ADK's 2016 Winterfest -- an annual event celebrating winter recreation at the Adirondak Loj in Lake Placid, NY.

A spread for the 2015 Fall Outing Weekend with annual Presidents' Dinner, published in Adirondac magazine.